When explaining voluntary benefits to your employees, you can start by letting them know that these are optional benefits that they can choose to purchase through the company, but are not part of the standard benefits package. While it's common for voluntary benefits to be 100% employee-paid, some employers may decide to contribute to certain plans, such as group life insurance or disability insurance. The most popular voluntary benefits tend to be things like accident insurance, critical illness insurance, and pet insurance, as they provide employees with additional financial protection and peace of mind.