A competitive compensation strategy should be built around market data, fairness, and business goals. Start by researching industry salary benchmarks to understand what similar roles are paid, then define clear pay ranges based on skills, experience, and performance. Include a mix of base salary, bonuses, and benefits (like health coverage or flexibility) to create a well-rounded package. Regularly review and adjust compensation to keep up with market changes and ensure internal equity, so employees feel valued and motivated while the company remains competitive.