otal Quality Management (TQM) is a business management approach focused on improving product quality, customer satisfaction, and organizational performance through continuous improvement. TQM encourages all employees to participate in maintaining high standards and reducing errors in processes. It emphasizes teamwork, efficient communication, customer feedback, and long-term success. Businesses using TQM aim to improve productivity, reduce waste, and deliver better products or services consistently. Popular quality management principles include process control, employee involvement, leadership commitment, and ongoing improvement strategies.